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Breakfast cereals: The extreme food industry
Author(s) -
Connor John M.
Publication year - 1999
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199921)15:2<247::aid-agr9>3.0.co;2-8
Subject(s) - econlit , cites , yield (engineering) , monopoly , economics , food industry , monopolization , agricultural economics , marketing , business , public economics , market economy , political science , law , materials science , medline , biology , fishery , metallurgy
By nearly all indicators employed by industrial‐organization economists to measure market structure, company conduct, and social performance, the ready‐to‐eat cereals industry ranks at the extreme end of the range of food industries. As the quintessential shared monopoly, renewed attention by the antitrust agencies might yield economic benefits for consumers. [EconLit cites: L100, L410, L660] © 1999 John Wiley & Sons, Inc.