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Fact sheet: Facts versus myths about breakfast cereal pricing and promotion
Publication year - 1999
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199921)15:2<219::aid-agr6>3.0.co;2-e
Subject(s) - econlit , breakfast cereal , cites , economics , promotion (chess) , market share , marketing , advertising , value (mathematics) , mythology , business , law , political science , mathematics , food science , history , statistics , chemistry , medline , fishery , politics , biology , classics
This March 8, 1995 Fact Sheet responds to the Report “Consumers in a Box: A Consumer Report on Cereal” by Representatives Gejdenson and Schumer. Breakfast cereal provides consumers real value. Cereal prices have risen less than the food‐at‐home CPI. The cereal industry is extremely competitive, moreover manufacturers do not set retail prices. Coupons significantly reduce the prices consumers pay, and cereal prices in the US are not as high as in many other countries. [EconLit cites: L100, L410, L660].