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Case study research methods for firm and market research
Author(s) -
Westgren Randall,
Zering Kelly
Publication year - 1998
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199809/10)14:5<415::aid-agr7>3.0.co;2-y
Subject(s) - business , industrial organization
Case studies are a useful analytical tool for researching firms and industries in transition, so as to gain insights that may not be found in historical time series. However, it is incumbent on researchers to show process rigor in using this tool for theory‐building and theory‐testing. The article makes prescriptions for case study research design and execution. © 1998 John Wiley & Sons, Inc.