Premium
Quality level and price in Japanese apple market
Author(s) -
Kajikawa Chikako
Publication year - 1998
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199805/06)14:3<227::aid-agr5>3.0.co;2-2
Subject(s) - quality (philosophy) , popularity , order (exchange) , economics , agricultural economics , business , philosophy , epistemology , finance , psychology , social psychology
This research quantitatively analyzed the relationship between selected internal apple characteristics and prices. It shows that wholesale prices for apples in Japan are very associated with brix, acid, and juice content. In the final analysis, the current prices and quality of apples imported from New Zealand and the United States cannot be competitive with Japanese ones. It is necessary to improve the quality of apples and lower the price in order to gain the popularity of imported apples among Japanese consumers. © 1998 John Wiley & Sons, Inc.