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Branded pork consumption in Taiwan: Analysis of market and product choice
Author(s) -
Li JauRong,
Thilmany Dawn D.
Publication year - 1998
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199803/04)14:2<127::aid-agr5>3.0.co;2-4
Subject(s) - consumption (sociology) , economics , product (mathematics) , food science , business , agricultural economics , econometrics , chemistry , mathematics , social science , geometry , sociology
This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two‐stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.