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US consumers' socioeconomic characteristics and consumption of grain‐based foods
Author(s) -
Moutou Christèle,
Brester Gary W.,
Fox John A.
Publication year - 1998
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199801/02)14:1<63::aid-agr6>3.0.co;2-j
Subject(s) - socioeconomic status , consumption (sociology) , whole grains , business , household income , selection (genetic algorithm) , snack food , marketing , advertising , environmental health , geography , food science , population , medicine , social science , chemistry , archaeology , sociology , artificial intelligence , computer science
A survey of US household primary grocery shoppers was used to determine the socioeconomic factors affecting the usage of grain‐based foods and the differences in characteristics of consumers who choose nutritious versus less nutritious grain‐based foods. Households with less educated or lower income shoppers tend to consume a narrower selection of grain‐based foods. Male and lower income shoppers make poorer nutritional choices. Children positively influence purchases of white bread. Females, older shoppers, educated shoppers, and shoppers living in urban areas are heavier users of whole‐wheat bread. © 1998 John Wiley & Sons, Inc.