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A framework for developing competitive strategy ideas
Author(s) -
Connor Tom
Publication year - 2000
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(200005)9:3<155::aid-jsc451>3.0.co;2-s
Subject(s) - key (lock) , identification (biology) , task (project management) , perspective (graphical) , competitive advantage , resource (disambiguation) , computer science , process management , industrial organization , strategic management , business , management science , marketing , management , economics , artificial intelligence , computer network , botany , computer security , biology
This article: Considers competitive business strategy from a managerial rather than purely theoretical perspective; Focuses on the practical task of generating ‘good ideas’ for business development; Concentrates on products and markets as the building blocks of strategy; and Proposes a framework which managers can employ to stimulate idea generation and the identification of the key resource implications. Copyright © 2000 John Wiley & Sons, Ltd.