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Book review: strategic market planning—a blueprint for success. Patrick McNamee
Author(s) -
Beaver Graham
Publication year - 1999
Publication title -
strategic change
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(199908)8:5<307::aid-jsc444>3.0.co;2-d
Subject(s) - blueprint , beaver , management , citation , library science , sociology , computer science , engineering , economics , mechanical engineering , ecology , biology