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New aspect of marketing/advertising activities in Japan: from management strategy to strategic management
Author(s) -
Kobayashi Sadao
Publication year - 1999
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(199901/02)8:1<37::aid-jsc421>3.0.co;2-c
Subject(s) - business , marketing , management philosophy , recession , product (mathematics) , marketing management , strategic marketing , marketing strategy , advertising , economics , management , geometry , mathematics , keynesian economics
The article examines changes of emphasis that are needed in marketing concepts. Despite the recession hurting most organizations in Japan, 166 companies (7% of listed corporations) achieved record profits. Japan as a whole needs to follow the lead of these companies from a ‘product out’ to a ‘market in’ philosophy. Copyright © 1999 John Wiley & Sons, Ltd.