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Thinking of strategy in a postmodern way. Towards an agreed paradigm. Part 1
Author(s) -
Franklin Peter
Publication year - 1998
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(199809/10)7:6<313::aid-jsc389>3.0.co;2-y
Subject(s) - postmodernism , assertion , paradigm shift , epistemology , normal science , sociology , style (visual arts) , philosophy , computer science , history , archaeology , programming language
The first part of this article explores the assertion that strategic theory, is inchoate and incomplete, and hence consistent with the conditions of a ‘pre‐paradigm’ first described by Thomas Kuhn (1970). The article exposes the conflicting definitions and positions held by some of the strategy gurus and, taking a methodological stance, relates these positions to the ideas of paradigms and pre‐paradigms developed by Kuhn in his work on scientific revolutions. The second part of the article to be published in the next edition of the journal, will examine the idea of postmodernism and show how a postmodern style of thinking might help the development of a new strategy paradigm. © 1998 John Wiley & Sons, Ltd.