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Strategy, value and change in the football industry
Author(s) -
Grundy Tony
Publication year - 1998
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(199805)7:3<127::aid-jsc375>3.0.co;2-z
Subject(s) - value (mathematics) , football , marketing , perspective (graphical) , entertainment , business , business value , industrial organization , advertising , economics , microeconomics , computer science , political science , profit (economics) , machine learning , artificial intelligence , law
The football industry in the UK has seen some major strategic change over the past five years. This strategic change has involved a radical shift in how value is created, in merchandising, media, and in match entertainment. This industry case highlights the utility of the “business value system”, which is a more tailored and dynamic model than that of the more standardized value chains. The case also shows how value can be understood from a customer perspective—through ‘motivator’ factors and ‘hygiene’ factors, and how value is created over time (the ‘value over time curve’). © 1998 John Wiley & Sons, Ltd.