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Book review: Strategic Marketing Planning , 2nd edition. Malcolm McDonald, Kogan Page, London, 1996, ISBN 0‐7494‐2096‐0, 255 pp, price £18.99
Author(s) -
Hussey D. E.
Publication year - 1997
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/(sici)1099-1697(199712)6:8<483::aid-jsc306>3.0.co;2-z
Subject(s) - citation , library science , operations research , management , computer science , sociology , economics , engineering