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A spreadsheet application of Dorfman and Steiner's rule for optimal advertising
Author(s) -
Hegji Charles E.
Publication year - 1998
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/(sici)1099-1468(199802)19:1<59::aid-mde841>3.0.co;2-z
Subject(s) - citation , computer science , library science , operations research , mathematics