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Using virtual reality technology in organizational behavior research
Author(s) -
Pierce Charles A.,
Aguinis Herman
Publication year - 1997
Publication title -
journal of organizational behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.938
H-Index - 177
eISSN - 1099-1379
pISSN - 0894-3796
DOI - 10.1002/(sici)1099-1379(199709)18:5<407::aid-job869>3.0.co;2-p
Subject(s) - virtual reality , psychology , organizational behavior , knowledge management , social psychology , human–computer interaction , computer science
Conventional research methodologies that use written vignettes to present stimuli have been criticized as lacking in realism. We propose the use of highly immersive virtual reality (VR) technology to overcome limitations of written vignettes and other traditional methodologies. We also illustrate how VR technology can be effectively used to investigate various topics in organizational behavior and industrial/organizational psychology. © 1997 John Wiley & Sons, Ltd.