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Framing the framing effect: the impact of context cues on solutions to the ‘Asian disease’ problem
Author(s) -
Bless Herbert,
Betsch Tilmann,
Franzen Axel
Publication year - 1998
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/(sici)1099-0992(199803/04)28:2<287::aid-ejsp861>3.0.co;2-u
Subject(s) - framing (construction) , psychology , framing effect , social psychology , prospect theory , economics , microeconomics , persuasion , structural engineering , engineering
Participants were exposed to the ‘Asian disease’ problem (Tversky & Kahneman, 1981). When the problem was subtly framed as a medical decision problem previous findings were replicated: participants avoided the risky option when the problem was framed positively, but preferred the risky option when the problem was framed negatively. This reversal of preferences was eliminated however, when the same problem was subtly introduced as a statistical problem. The results are interpreted as evidence for the impact of context cues on the representation of decision problems. © 1998 John Wiley & Sons, Ltd.