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Short Note: Using primed exemplars during impression formation: interpretation or comparison?
Author(s) -
STAPEL DIEDERIK A.,
KOOMEN WILLEM
Publication year - 1997
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/(sici)1099-0992(199705)27:3<357::aid-ejsp818>3.0.co;2-e
Subject(s) - psychology , impression formation , priming (agriculture) , social psychology , trait , contrast (vision) , interpretation (philosophy) , cognitive psychology , social perception , perception , linguistics , philosophy , botany , germination , neuroscience , artificial intelligence , computer science , biology , programming language
Two studies demonstrate that when priming stimuli consist of (1) trait concepts and person exemplars, (2) trait concepts and non‐person exemplars, (3) only non‐person exemplars, assimilation in judgments of an ambiguous person follows. However, when priming stimuli consist of (4) only person exemplars, contrast in judgments of both ambiguous and well‐known persons ensues. © 1997 by John Wiley & Sons, Ltd.