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The escalation of commitment in political decision‐making groups: a social identity approach
Author(s) -
DIETZUHLER BETH
Publication year - 1996
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/(sici)1099-0992(199607)26:4<611::aid-ejsp781>3.0.co;2-6
Subject(s) - social psychology , psychology , social identity theory , identity (music) , politics , phenomenon , action (physics) , social group , political science , law , physics , acoustics , quantum mechanics
Escalation situations are those in which some project or course of action has led to losses, but there is a possibility of achieving better outcomes by investing further time, money, or effort. Although this phenomenon has been studied in individuals, there has been little research which has examined it in groups. It was hypothesized that individuals stronger in social identity would be more likely to escalate their commitment to a failing project. Groups of subjects (half whose members strongly identified and half who weakly identified with their groups) were asked to play the role of a town council whose current objective was to invest money in construction of a playground that was met with many problems. The results showed that groups that were stronger in social identity escalated their commitment to the playground. The implications of the results are discussed, along with future directions for research.