Stereotyping and attitudinal effects under time pressure

Abstract This paper reports an experiment in which the influence of time pressure, the social category of the target person, and emotional responses on impression formation and recognition memory was studied. It was hypothesized that under time pressure, subjects using their stereotype would process information about an outgroup target more easily than information about an ingroup target, would judge these targets more differentially, and would base their judgments of the outgroup target more on their attitudes than in a condition without time pressure. These hypotheses were to a large extent sustained. Results are discussed in terms of current models of impression formation and attitude functioning.