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The masculine mindset of environmental management and green marketing
Author(s) -
Meriläinen Susan,
Moisander Johanna,
Pesonen Sinikka
Publication year - 2000
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/(sici)1099-0836(200005/06)9:3<151::aid-bse243>3.0.co;2-y
Subject(s) - mindset , green marketing , popularity , marketing , business , economics , public relations , sociology , political science , law , computer science , artificial intelligence
Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost‐efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long‐term environmental protection goals. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment