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Green commuter planning: A role for business
Author(s) -
Emerson Tony,
Tansley Romney
Publication year - 1999
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/(sici)1099-0836(199901/02)8:1<82::aid-bse185>3.0.co;2-2
Subject(s) - multidisciplinary approach , plan (archaeology) , work (physics) , business , sustainable business , process management , marketing , strategic planning , operations management , environmental planning , sustainability , economics , engineering , sociology , mechanical engineering , ecology , social science , archaeology , environmental science , history , biology
Evidence is presented confirming the environmental importance of work‐related travel. A recent guide to setting up a green commuter plan is summarized, as is a report evaluating the effectiveness of staff transport reduction programmes in the USA and Holland. The elements of an effective and comprehensive ‘green change’ strategy are discussed. These include site location, external lobbying, identifying cultural issues and marketing, as well as internal changes to direct transport‐related systems. Further research, multidisciplinary and applied, is recommended. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.