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Expanding customer orientation in the HR funciton
Author(s) -
LengnickHall Mark L.,
LengnickHall Cynthia A.
Publication year - 1999
Publication title -
human resource management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.888
H-Index - 94
eISSN - 1099-050X
pISSN - 0090-4848
DOI - 10.1002/(sici)1099-050x(199923)38:3<201::aid-hrm3>3.0.co;2-b
Subject(s) - human resource management , business , perspective (graphical) , customer orientation , function (biology) , human resources , resource (disambiguation) , knowledge management , focus (optics) , orientation (vector space) , selection (genetic algorithm) , process management , marketing , competitive advantage , computer science , operations management , management , economics , artificial intelligence , computer network , physics , geometry , mathematics , evolutionary biology , optics , biology
While it has long been recognized that the human resource function must take a more customer‐oriented perspective on the design and delivery of HR programs, this view has focused primarily on internal customers. However, external customers can provide important input into HR activities (e.g., job analysis information), they can participate in HR activities (e.g., selection decisions), and they can use HR activities (e.g., receive training). By expanding customer orientation in the HR function to focus explicitly on external customers, a more direct relationship between human resource management and competitive organizational performance can be established. © 1999 John Wiley & Sons, Inc.