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Electronic mail as social influence in downsized organizations
Author(s) -
Tuten Tracy L.,
Urban David J.,
Gray George
Publication year - 1998
Publication title -
human resource management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.888
H-Index - 94
eISSN - 1099-050X
pISSN - 0090-4848
DOI - 10.1002/(sici)1099-050x(199823)37:3/4<249::aid-hrm7>3.0.co;2-1
Subject(s) - normative , business , electronic communication , electronic mail , organizational communication , public relations , knowledge management , marketing , psychology , internet privacy , computer science , political science , law
The potential to influence survivors of downsizing via electronic communication is empirically examined in an experimental setting. Individuals exposed to electronic mail messages perceived a significantly higher level of normative influence than those receiving no electronic mail messages. Implications for human resource managers include the ability to efficiently and effectively influence employees across geographic locations and organizational settings via electronic communication.