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Intelligent agents for World Wide Web advertising decisions
Author(s) -
Yager Ronald R.
Publication year - 1997
Publication title -
international journal of intelligent systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.291
H-Index - 87
eISSN - 1098-111X
pISSN - 0884-8173
DOI - 10.1002/(sici)1098-111x(199705)12:5<379::aid-int2>3.0.co;2-k
Subject(s) - computer science , visitor pattern , the internet , intelligent agent , world wide web , web site , fuzzy logic , inclusion (mineral) , data science , artificial intelligence , gender studies , sociology , programming language
We describe a new paradigm for the inclusion of advertisements on the WWW. This paradigm takes advantage of the internet's great ability for instantaneous online processing of information in real time. A methodology is described for the use of intelligent agents to help in the determination of the appropriateness of displaying a given advertisement to a visitor to a site using very specific information about potential customers. Use is made of fuzzy systems modeling for the construction of these agents. © 1997 John Wiley & Sons, Inc.