Premium
Technology development mode: a transaction cost conceptualization
Author(s) -
Robertson Thomas S.,
Gatig Hubert
Publication year - 1998
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/(sici)1097-0266(199806)19:6<515::aid-smj960>3.0.co;2-f
Subject(s) - conceptualization , transaction cost , alliance , industrial organization , mode (computer interface) , technology development , product (mathematics) , new product development , business , database transaction , marketing , face (sociological concept) , economics , computer science , sociology , engineering , finance , political science , artificial intelligence , operating system , social science , geometry , mathematics , manufacturing engineering , law , programming language
Technology alliances have emerged in the past decade as a significant mode for the development of innovation. The present research assesses the factors explaining whether firms will engage in such technology alliances or utilize the more traditional mode of internal R&D. The hypotheses stem from a transaction cost conceptualization. Results suggest that firms which pursue technology alliances are likely to have less commitment to product category‐specific assets, to face higher technological uncertainty, to be more capable at measuring innovation performance, to have more successful technology alliance experiences, and to compete in lower growth product categories. © 1998 John Wiley & Sons, Ltd.