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Commentary on ‘entry into new market segments in mature industries: endogenous and exogenous segmentation in the U.S. brewing industry’ by A. Swaminathan
Author(s) -
Mitchell Will
Publication year - 1998
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/(sici)1097-0266(199804)19:4<405::aid-smj986>3.0.co;2-7
Subject(s) - citation , market segmentation , management , brewing , marketing , economics , library science , business , computer science , chemistry , food science , fermentation