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TOWARDS AN ATTENTION‐BASED VIEW OF THE FIRM
Author(s) -
OCASIO WILLIAM
Publication year - 1997
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/(sici)1097-0266(199707)18:1+<187::aid-smj936>3.0.co;2-k
Subject(s) - business , industrial organization , process management
The central argument is that firm behavior is the result of how firms channel and distribute the attention of their decision‐makers. What decision‐makers do depends on what issues and answers they focus their attention on. What issues and answers they focus on depends on the specific situation and on how the firm’s rules, resources, and relationships distribute various issues, answers, and decision‐makers into specific communications and procedures. The paper develops these theoretical principles into a model of firm behavior and presents its implications for explaining firm behavior and adaptation. © 1997 by John Wiley & Sons, Ltd.