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A TALE OF THE UNFINISHED
Author(s) -
KROGH GEORG VON,
ROOS JOHAN
Publication year - 1996
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/(sici)1097-0266(199611)17:9<729::aid-smj850>3.0.co;2-1
Subject(s) - focus (optics) , meaning (existential) , epistemology , computer science , cognitive science , sociology , artificial intelligence , psychology , philosophy , physics , optics
Building on the work of Prahalad and Bettis (1986, 1995), the objective of this article is to generate dialogue for further understanding of the concept of dominant logic. Our focus is on the level of basic assumptions. First, we demonstrate the conceptual plasticity of ‘dominant logic.’ Then, we retrofit two relatively unknown concepts—self‐reference and scale—with the concept of dominant logic, with its 1995 meaning. Finally, we discuss three implications of our venture.