Open AccessAnalyzing influences of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the Service industry.
Author(s) -
Thi Minh Hang Vu,
Sylvie Llosa,
Lionel Nicod
Publication year - 2018
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - business , revenue , revenue management , service (business) , marketing , finance