Open AccessDefending a brand's luxary positionning thanks to its brans champion : the key role oh the art director on instagram
Author(s) -
Christel de Lassus,
Maria MercantiGuérin
Publication year - 2019
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - champion , key (lock) , art , management , advertising , art history , computer science , business , computer security , political science , law , economics