Marketing expérientiel et qualité perçue. Ou comment raconter des histoires de goûts permet d’atteindre le ravissement culinaire. | Zendy

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Marketing expérientiel et qualité perçue. Ou comment raconter des histoires de goûts permet d’atteindre le ravissement culinaire.

Author(s) -

Virginie Brégeon Lalanne de Saint-Quentin

Publication year - 2015

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - humanities , art , political science

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