Open AccessAnxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.
Author(s) -
Alexandre Coutant,
Inès de la Ville,
Malene Gram,
Nathalie Boireau
Publication year - 2009
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - perspective (graphical) , advertising , exploratory research , sociology , business , marketing , computer science , social science , artificial intelligence