Open AccessShould digital marketing practices be more transparent? An empirical investigation on the roles of consumer digital literacy and privacy concerns in self-service technologies
Author(s) -
Audrey Portes,
Gilles N’Goala,
Anne-Sophie Cases
Publication year - 2020
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - transparency (behavior) , openness to experience , business , internet privacy , conceptualization , literacy , empirical research , digital literacy , service provider , marketing , service (business) , computer science , psychology , computer security , world wide web , pedagogy , social psychology , philosophy , epistemology , artificial intelligence