
Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector
Author(s) -
Hajer Kefi,
Sitesh Indra,
Talel Abdessalem
Publication year - 2016
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - beauty , social media , multiculturalism , analytics , business , social media analytics , computer science , marketing , data science , world wide web , sociology , aesthetics , art , pedagogy