Open AccessCelebrity endorsement impact on brand image: Mediating role of self-congruity
Author(s) -
Leyla Jaoued-Abassi,
JeanLouis Chandon
Publication year - 2007
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - credibility , congruence (geometry) , advertising , psychology , brand image , social psychology , business , political science , law