Open AccessStore brands and overall store price image
Author(s) -
Patricia Coutelle,
Pierre Desmet
Publication year - 2006
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - operationalization , advertising , multivariate analysis of variance , brand image , univariate , computer science , marketing , business , image (mathematics) , multivariate statistics , artificial intelligence , philosophy , epistemology , machine learning