Open AccessCapitalizing TM : optimization of the strategic and tactical choices that characterizes the launch of a key product - Gillette's M3Power case
Author(s) -
Philippe Jourdan,
Damien de Ponthaud
Publication year - 2006
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - key (lock) , measure (data warehouse) , work (physics) , product (mathematics) , computer science , brand equity , equity (law) , operations research , process management , marketing , engineering , business , mathematics , computer security , data mining , political science , mechanical engineering , law , geometry