Open AccessAre consumers more loyal to national brands than to private labels?
Author(s) -
Fabian Bergès,
Daniel Hassan,
Sylvette Monier-Dilhan
Publication year - 2009
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - business , advertising , private label , marketing , computer science