Open AccessQuelles stratégies marketing possibles pour les PME face à la grande distribution ? Routin ou la voie de la stratégie relationnelle.
Author(s) -
Odile Chanut
Publication year - 2005
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - French
Resource type - Conference proceedings
Subject(s) - hypermarket , business , competition (biology) , distribution (mathematics) , bargaining power , face (sociological concept) , legislation , competitor analysis , vertical restraints , advertising , commerce , marketing , economics , market economy , political science , law , sociology , ecology , mathematical analysis , social science , mathematics , biology , incentive
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