Open AccessWhen Marketing meets HCI : multi-channel customer relationships and multi-modality in the personalization perspective
Author(s) -
Alain Derycke,
José Rouillard,
Vincent Chevrin,
Yves Bayart
Publication year - 2003
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - personalization , computer science , modality (human–computer interaction) , perspective (graphical) , human–computer interaction , divergence (linguistics) , order (exchange) , channel (broadcasting) , convergence (economics) , customer relationship management , knowledge management , world wide web , telecommunications , artificial intelligence , business , linguistics , philosophy , finance , database , economics , economic growth
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