Open AccessCan Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances
Author(s) -
Madeleine Besson,
Bernard Bourdon
Publication year - 2015
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - competition (biology) , e commerce , business , industrial organization , marketing , commerce , advertising , computer science , ecology , world wide web , biology