Open AccessUsing Social Networks to Enhance Customer Relationship Management
Author(s) -
Ian Basaille,
Nadine Cullot,
Lylia Abrouk,
Leclercq, Eric
Publication year - 2013
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - customer relationship management , business , enterprise relationship management , computer science , knowledge management , customer retention , marketing , service quality , service (business)