Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers
Author(s) -
Madeleine Besson,
Bernard Bourdon
Publication year - 2015
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - competition (biology) , order (exchange) , coercion (linguistics) , industrial organization , intermediation , business , e commerce , distribution (mathematics) , economics , marketing , computer science , ecology , mathematical analysis , linguistics , philosophy , mathematics , finance , world wide web , biology
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