Open AccessCan multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers
Author(s) -
Madeleine Besson,
Bernard Bourdon
Publication year - 2015
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - competition (biology) , coercion (linguistics) , order (exchange) , intermediation , industrial organization , business , distribution (mathematics) , e commerce , commerce , marketing , computer science , ecology , world wide web , biology , mathematical analysis , philosophy , linguistics , mathematics , finance