
Customer satisfaction and PLS structural equation modeling. An application to automobile market
Author(s) -
Valentina Stan,
Gilbert Saporta
Publication year - 2005
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - structural equation modeling , customer satisfaction , computer science , automotive industry , industrial engineering , business , marketing , engineering , machine learning , aerospace engineering