Open AccessLe vin en bouteille : de l'emballage au packaging. Lecture sémiotique et marketing
Author(s) -
Marie-Pierre Pinto,
Audrey Moutat,
Didier Tsala-Effa
Publication year - 2010
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - French
Resource type - Conference proceedings
Subject(s) - wine , bottle , semiotics , taste , advertising , wine tasting , art , computer science , food science , business , visual arts , engineering , chemistry , linguistics , philosophy , mechanical engineering