Open AccessWhen contextualizing figures becomes a strategy of persuasion: the advertising discourse in the Parisian Metro
Author(s) -
Annabelle Seoane
Publication year - 2013
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - persuasion , advertising , computer science , media studies , sociology , political science , psychology , business , social psychology