Open AccessAn international comparison of consumers' categorization of resistance behaviors
Author(s) -
André Le Roux,
Marinette Thébault,
Thomas Stenger
Publication year - 2017
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - categorization , ambivalence , resistance (ecology) , consumption (sociology) , sample (material) , psychology , qualitative research , consumer behaviour , marketing , social psychology , business , computer science , sociology , social science , artificial intelligence , ecology , biology , chemistry , chromatography