Lien entre immersion et acte d’achat dans un point de vente : implications théoriques et managériales | Zendy

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Lien entre immersion et acte d’achat dans un point de vente : implications théoriques et managériales

Author(s) -

Laurent Maubisson

Publication year - 2015

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - humanities , art

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