Open AccessTHE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?
Author(s) -
Samia Moumade,
Aurélie HemonnetGoujot,
Pierre ValetteFlorence
Publication year - 2021
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - advertising , business , computer science