Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM. | Zendy

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Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.

Author(s) -

Denis Darpy,

Pierre Gomy

Publication year - 1999

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - brand identity , identity (music) , humanities , art , sociology , advertising , business , aesthetics

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