Open AccessPlanning-based Approach for Optimizing the Display of Online Advertising Campaigns
Author(s) -
Sertan Girgin,
Jérémie Mary,
Philippe Preux,
Olivier Nicol
Publication year - 2010
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - computer science , display advertising , context (archaeology) , online advertising , event (particle physics) , contextual advertising , web page , web application , search advertising , advertising , world wide web , multimedia , the internet , business , paleontology , physics , quantum mechanics , biology